It is a popular belief that you can get started with internet marketing and make money right away. Well that's what many people think. They soon realize that this is not the case and that to make money online work is required. Most people get into internet marketing because they think it will be easy. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' Once they figure out how much work is actually involved they quit internet marketing. To make it big in the online world, all you have to do is treat it as a real business. It's all about the fundamentals.