Deciding to make money online is easy and interest many people. They quickly change their mind about this misconception once they find out the work that is involved and that making money online is not a push-button process. Internet marketing is looked at as being easy or a way to get rich fast. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' Internet marketing requires a special skill-set and the self-discipline it takes to work for yourself: most people quit when they find this out. You have an incredible opportunity to make huge profits online but you need to approach it with a serious mentality. It's all about the fundamentals.