Do you think, like some people, that internet marketing is just another name for multi-level marketing? Calling leads to build your down line, who then have to recruit others? A way to make an instant income without having a job? It's not quite as simple as some sales letters or ads you may have seen imply. The final objective of all internet marketing is to have an online business that brings in money. This can be achieved using a variety of methods. It's considered a good idea, in fact, to use more than one method to make money; this way you always have a back-up plan in place if one thing doesn't work.