PPC Difficulties

[the right man]

Hmmm Interesting stuff. there is so much to learn. Based on what is being said here I think i will steer clear of the PPC arena for right now, untill I at least I start to make a little bit of money with SEO.
Only one question do though, do you guys create and market products or are you mostly affilliate marketers, and which method of traffic is best for product promotion or affliliate products?
Hilton

[Vita_Vee]

(07-07-2009 10:13 PM)bdegrossa Wrote:  Vita - I've been diving into PPC much more since you and I last talked. I've been doing a lot of work with Perry Marshall and his guys. Based on that training and on my experience of applying what I'm learning, I would also suggest that you break the broad match out into a separate adgroup, and then you ensure that you have a lot of negative keywords to control your cost.
For instance, in the above example, Google could very well show your ad (against broad match) when someone types in "home remedies for bad breath". You can watch that adgroup closely and put a bunch of negatives in your keyword list to make sure that you're not wasting money or hurting your CTR. If google shows your ad all the time for things that don't match and no one clicks, it still hurts your CTR.

Becky

Hey Becky!

Glad to read you here Welcome on my new forum!
Perry Marshall's course is one of the first courses I bought about PPC. Very good and pretty exhaustive.

About the broad keywords you are so right. Google has become too broad, they don't hesitate to use what they think is related to our keywords when they display our ads. In fact they're right the keywords are really related but unfortunately they are not targeted to our ads so it decreases our CTR.

Sometimes I like to use broad keywords anyway because thanks to the keyword tracking software I'm using I can see which keywords made the sales and it sometimes give new keyword ideas to create new adgroups.

And you're also right about negative keywords. They really are needed when we use broad keywords. For phrase match and exact match they might be useful sometimes but not always.

[Vita_Vee]

(07-08-2009 12:23 AM)the right man Wrote:  Only one question do though, do you guys create and market products or are you mostly affilliate marketers, and which method of traffic is best for product promotion or affliliate products?
Hilton

Affiliate marketing for me.
About the traffic I would say that any targeted traffic, no matter the source, is good.

A good thing to do is to test your keywords with adwords for example because you can get traffic on demand. If you see that they convert then run some SEO promotions to rank for these keywords.

[loksch]

I would recommend that you use [exact] match only in any AdWord campaign that you start UNTIL you make some $$$. If you understand the difference - this method only pays when your ad is clocked with [exactly] the words that you have listed in your Key Words.
Good Luck,
loksch

[Vita_Vee]

(07-12-2009 05:57 PM)loksch Wrote:  I would recommend that you use [exact] match only in any AdWord campaign that you start UNTIL you make some $$$. If you understand the difference - this method only pays when your ad is clocked with [exactly] the words that you have listed in your Key Words.
Good Luck,
loksch

Yeps, that's definitely the safest way to start a campaign.

Also I would add: start your campaign with the product name, it's the keyword that converts the best. ~99% of the time!

[the right man]

(07-09-2009 09:35 PM)vitavee Wrote:  

(07-08-2009 12:23 AM)the right man Wrote:  Only one question do though, do you guys create and market products or are you mostly affilliate marketers, and which method of traffic is best for product promotion or affliliate products?
Hilton

Affiliate marketing for me.
About the traffic I would say that any targeted traffic, no matter the source, is good.

A good thing to do is to test your keywords with adwords for example because you can get traffic on demand. If you see that they convert then run some SEO promotions to rank for these keywords.

Ok guys I am ready to take the plunge. I have no experience doing adword, and have never sold anything online, but I need to jump off. Got LD and will set up adwords account later today.
Will try some of the suggestions here.
Is there anything else you would like to say or suggest.

[Vita_Vee]

(07-16-2009 12:47 PM)the right man Wrote:  

(07-09-2009 09:35 PM)vitavee Wrote:  

(07-08-2009 12:23 AM)the right man Wrote:  Only one question do though, do you guys create and market products or are you mostly affilliate marketers, and which method of traffic is best for product promotion or affliliate products?
Hilton

Affiliate marketing for me.
About the traffic I would say that any targeted traffic, no matter the source, is good.

A good thing to do is to test your keywords with adwords for example because you can get traffic on demand. If you see that they convert then run some SEO promotions to rank for these keywords.

Ok guys I am ready to take the plunge. I have no experience doing adword, and have never sold anything online, but I need to jump off. Got LD and will set up adwords account later today.
Will try some of the suggestions here.
Is there anything else you would like to say or suggest.

YES - Don't overbid.

Make the assumption that you will have a 1% conversion rate or lower and bid accordingly.

For example if you get $20 commission for each sale, with a 1% conversion rate it means that to break even you would have to pay:

20 * 1 / 100 = $0.2 per click

Don't bid over this amount. If you can break even it is then easy to turn a profit.

Vita Vee

[the right man]

(07-16-2009 02:44 PM)vitavee Wrote:  

(07-16-2009 12:47 PM)the right man Wrote:  

(07-09-2009 09:35 PM)vitavee Wrote:  

(07-08-2009 12:23 AM)the right man Wrote:  Only one question do though, do you guys create and market products or are you mostly affilliate marketers, and which method of traffic is best for product promotion or affliliate products?
Hilton

Affiliate marketing for me.
About the traffic I would say that any targeted traffic, no matter the source, is good.

A good thing to do is to test your keywords with adwords for example because you can get traffic on demand. If you see that they convert then run some SEO promotions to rank for these keywords.

Ok guys I am ready to take the plunge. I have no experience doing adword, and have never sold anything online, but I need to jump off. Got LD and will set up adwords account later today.
Will try some of the suggestions here.
Is there anything else you would like to say or suggest.

YES - Don't overbid.

Make the assumption that you will have a 1% conversion rate or lower and bid accordingly.

For example if you get $20 commission for each sale, with a 1% conversion rate it means that to break even you would have to pay:

20 * 1 / 100 = $0.2 per click

Don't bid over this amount. If you can break even it is then easy to turn a profit.

Vita Vee

Thanks for that suggestion. I find it useful. One question though would google not show the higher biddersand omit displaying my add?

[cadillac48]

That is what i hate about these experts encouraging you to get into Adwords. They don't say that they get their keywords at bargain basement level because they have accounts withgood advertising history. They make it sound like you can do just as well as they can. The truth is it could take months of losing money to get your account in a position of getting clicks anywhere as cheap as they can and do.and thewreforewe

[cadillac48]

The following is directly from Google referring to keyword options.

With some options, you'll enjoy more ad impressions, clicks, and conversions; with others, you'll get fewer impressions and more narrow targeting. By applying the appropriate matching options to your keywords, you can best meet your ROI goals.

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Personally, I think getting your feet wet with ppc by going the adwords route is like walking into a lions den blindfolded with a nice piece of juicy steak in your hand. What is this mystic with Adwords. I think Yahoo is so much easier to make a profit on. Adwords too competitive, advertising through the roof in the last two years. There is a great e-book on Clickbank showing you how to use Yahoo search engines. Also msn ppc is better also.

[Vita_Vee]

(07-17-2009 03:21 AM)the right man Wrote:  Thanks for that suggestion. I find it useful. One question though would google not show the higher bidders and omit displaying my add?

As long as you bid higher (or have a higher quality score) than the lower ranked advertiser your ad will get displayed.

[madim]

I recommend watching the first video here: http://www.stomperblog.com/category/ppc/

A must see for anyone thinking to start using Adwords.

[Vita_Vee]

(07-20-2009 08:17 PM)madim Wrote:  I recommend watching the first video here: http://www.stomperblog.com/category/ppc/

A must see for anyone thinking to start using Adwords.

Thanks Madim,

I just watched this video and it's a great tutorial.

For those of you who want to take the PPC route, follow these advices, they will allow you to create targeted campaigns and increase your account quality score.

Vita Vee

[euhlir]

I heard that PPC Coach is supposed to be stellar.

[NetPays]

I think to really make money in this game you have to learn SEO and learn it well along with some HTML, as PPC will dry you out financially Unless you're a Master PPC Advertiser, which I'm not. So Vita I will concentrate on your SEO teachings ... no offense.

[Vita_Vee]

(09-04-2009 02:30 AM)NetPays Wrote:  So Vita I will concentrate on your SEO teachings ... no offense.

No offense... Sounds good

[hashimarketing]

I just got market samurai aswell.....it really works wonders!!

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Thanks for the info...ill try this out

(06-16-2009 04:27 PM)Vita_Vee Wrote:  

(06-16-2009 03:16 PM)SaSh Wrote:  I'm sure if you know how to play this game, you CAN make money of it.
But for me, the learning curve was to heavy. And I lost to much money in a short time.
But to be honest, I like the SEO game much more. Thought there is one thing ( perhaps some more actually ;-) ) what I have to learn within SEO, and that's to be patient. And of course, if doing right the roi within ppc can be much faster.

SaSh

I second SaSh on this. I also prefer the SEO game even if I have been successful with PPC. Actually if you make your homework and find the right keyword phrases you can get high rankings very quickly.

For PPC, if you're just starting out, you should only create tiny very targeted campaigns. This will increase your account quality score and it will allow you to pay less per click in the long run.

Vita Vee

[lsargent]

If anyone had the chance to get involved with PPC Classroom, they have a fantastic tutorial on how to use adwords editor in conjunction with excel macros to manage and create large campaigns quickly and efficiently.

[dejvim]

Thanks for your PPC direct linking advice... so much to absorb ...

[danpri11]

Hi Vita Vee,
I have $100 Adwords coupon and
I want to start a campaign for a Clickbank Product
I have done the research side of things, when I put
my link in the destination url I am using Power Link Generator
to go to the products download page, am I allowed to do this
ie http://mysite.com/recommends/CommissionBlueprint
Am looking forward to be able to view your Videos.
Many Thanks for your time
Regards
Danpri