Selecting Products to PPC Promote

[dsmith39]

What criteria and method do you use to select a niche or products to promote. It's hard to know a head of time which products to pick that will be profitable and remain popular without becoming saturated quickly.

[Vita_Vee]

(06-17-2009 04:41 AM)dsmith39 Wrote:  What criteria and method do you use to select a niche or products to promote. It's hard to know a head of time which products to pick that will be profitable and remain popular without becoming saturated quickly.

Hi DSmith,

Here is one of the emails I'm sending to my subscribers when they register on my blog (http://www.euserreviews.com), you will find some of the things you have to check before promoting a product.

---

Hi {!firstname_fix}


In the previous email, we had a quick look at a business model that
is making me thousands of dollars of profits per week.
All with free search engine traffic (I will cover this aspect in
another lesson, I have only showed you the product selection
process until now).

Today we're going to focus on the crucial points to look at to when
you want to promote an established product.

Here, you have to be much more selective.

Never promote a product which has a sales page doomed to failure.

So before promoting an established product, it is vital to check
that the sales page contain ALL the following elements:
(This is especially true for digital, downloadable products)

1/ The first thing that you see once the page gets loaded should be
a BIG headline talking about the main benefits one can get by using
the product. Without a huge benefit in the headline, many people
will just close the merchant's site without even reading the rest
of the page. In addition, the few words that are following the
headline will either motivate the visitor to read more or to stop
here. So the sub headline must connect with the visitor on an
emotional level.

Example of a benefit oriented headline:

"This System Makes Me At Least $171,168.06 Per Month And You Can
Start Using It 15 Minutes From Now"...

The benefit is that you can start profiting in just 15 minutes
from now. Not in 1 month!

Example of a captivating subheadline:

"Guaranteed to work even if you're "un-motivated"...In fact, it's
best if you only put in an hour or so per day!"

We all want to make it easily, and we don't have a lot of spare
time so this subheadline assures us that we can do it...


2/ In the first few paragraphs, the merchant must talk about
himself. The visitors want to know more about the product but
before that, they need to know who is behind it and they need to
know that they can trust this person. They need to know that this
person knows what he is talking about and that he is more than
qualified to help them fix their problem(s).


3/ Is the offer credible? Has this product already helped other
people? The page MUST contain a lot of testimonials showing that
ordinary people have been able to use the product with great
success. It's all about social proof. If it's working for others
then there are chances that it will work for me too!


4/ You MUST find a bullet list of ALL the benefits one will be able
to get from using this product. The longer this bullet list, the
more effective it is! Even better several bullet lists at different
places of the sales page.


5/ You must also find a bullet list of ALL the features of the
product. Before purchasing something, people want to know EXACTLY
what they will get. A list of bullet points is a very persuasive
element of a sales page. Many people purchase a product just because
of ONE feature they want to get. Don't underestimate the power of
bullet points.


6/ The merchant MUST offer bonuses related to his product. It
happens very often that someone purchases a product just to get one
of the bonuses. I know it happened to me several times...


7/ Is there a clear call to action? The merchant MUST tell the
reader to TAKE ACTION NOW or to S- UBSCRIBE NOW (or any equivalent).
If he doesn't tell the readers to do it NOW several of them will
just think "hmmm I'm very interested...but I'll think about it and
come back later...". Call to actions tell the readers to do it
now and many will.


8/ A strong guarantee! All the risks must be on the merchant.
Minimum is 30 days m. oney back guarantee. Clickbank requires the
merchants to offer 2 months m. oney back guarantee minimum.
Without a strong guarantee, many, and I do mean MANY, readers will
just think to themselves they are not sure and that it's too
risky... But with a guarantee they think that they have nothing
to lose to try the product...after all if it doesn't work they can
always ask for a refund.


These are 8 CRITICAL points. If only one is missing, don't lose
your time. There are a lof of other digital products you can
promote.

You can see an example of a good sales page here (WARNING: Don't be
a compulsive buyer):

http://euserreviews.com/MaverickMoneyMakers-M.html


Now before the next email, do your homework.

Decide if you want to promote a "new product" not released yet via
the jvnotifypro list (like what I showed you yesterday) or established products.

If you want to promote a new product, then pick one NOW.

If you want to promote an established product, then pick one NOW!

Do it NOW, really, so when you read my next lesson you can follow
with us.

Next time, you will learn if it is better to promote what you have
selected via Pay Per Click or via Free Traffic.

You're on the way to make some profits.


If there is something that is not clear, don't forget that I'm just
an email away.


Sincerely,
Vita Vee

[mickeywest]

(06-17-2009 09:11 AM)vitavee Wrote:  

(06-17-2009 04:41 AM)dsmith39 Wrote:  What criteria and method do you use to select a niche or products to promote. It's hard to know a head of time which products to pick that will be profitable and remain popular without becoming saturated quickly.

Hi DSmith,

Here is one of the emails I'm sending to my subscribers when they register on my blog (http://www.euserreviews.com), you will find some of the things you have to check before promoting a product.

<hr/>

Hi {!firstname_fix}


In the previous email, we had a quick look at a business model that
is making me thousands of dollars of profits per week.
All with free search engine traffic (I will cover this aspect in
another lesson, I have only showed you the product selection
process until now).

Today we're going to focus on the crucial points to look at to when
you want to promote an established product.

Here, you have to be much more selective.

Never promote a product which has a sales page doomed to failure.

So before promoting an established product, it is vital to check
that the sales page contain ALL the following elements:
(This is especially true for digital, downloadable products)

1/ The first thing that you see once the page gets loaded should be
a BIG headline talking about the main benefits one can get by using
the product. Without a huge benefit in the headline, many people
will just close the merchant's site without even reading the rest
of the page. In addition, the few words that are following the
headline will either motivate the visitor to read more or to stop
here. So the sub headline must connect with the visitor on an
emotional level.

Example of a benefit oriented headline:

"This System Makes Me At Least $171,168.06 Per Month And You Can
Start Using It 15 Minutes From Now"...

The benefit is that you can start profiting in just 15 minutes
from now. Not in 1 month!

Example of a captivating subheadline:

"Guaranteed to work even if you're "un-motivated"...In fact, it's
best if you only put in an hour or so per day!"

We all want to make it easily, and we don't have a lot of spare
time so this subheadline assures us that we can do it...


2/ In the first few paragraphs, the merchant must talk about
himself. The visitors want to know more about the product but
before that, they need to know who is behind it and they need to
know that they can trust this person. They need to know that this
person knows what he is talking about and that he is more than
qualified to help them fix their problem(s).


3/ Is the offer credible? Has this product already helped other
people? The page MUST contain a lot of testimonials showing that
ordinary people have been able to use the product with great
success. It's all about social proof. If it's working for others
then there are chances that it will work for me too!


4/ You MUST find a bullet list of ALL the benefits one will be able
to get from using this product. The longer this bullet list, the
more effective it is! Even better several bullet lists at different
places of the sales page.


5/ You must also find a bullet list of ALL the features of the
product. Before purchasing something, people want to know EXACTLY
what they will get. A list of bullet points is a very persuasive
element of a sales page. Many people purchase a product just because
of ONE feature they want to get. Don't underestimate the power of
bullet points.


6/ The merchant MUST offer bonuses related to his product. It
happens very often that someone purchases a product just to get one
of the bonuses. I know it happened to me several times...


7/ Is there a clear call to action? The merchant MUST tell the
reader to TAKE ACTION NOW or to S- UBSCRIBE NOW (or any equivalent).
If he doesn't tell the readers to do it NOW several of them will
just think "hmmm I'm very interested...but I'll think about it and
come back later...". Call to actions tell the readers to do it
now and many will.


8/ A strong guarantee! All the risks must be on the merchant.
Minimum is 30 days m. oney back guarantee. Clickbank requires the
merchants to offer 2 months m. oney back guarantee minimum.
Without a strong guarantee, many, and I do mean MANY, readers will
just think to themselves they are not sure and that it's too
risky... But with a guarantee they think that they have nothing
to lose to try the product...after all if it doesn't work they can
always ask for a refund.


These are 8 CRITICAL points. If only one is missing, don't lose
your time. There are a lof of other digital products you can
promote.

You can see an example of a good sales page here (WARNING: Don't be
a compulsive buyer):

http://euserreviews.com/MaverickMoneyMakers-M.html


Now before the next email, do your homework.

Decide if you want to promote a "new product" not released yet via
the jvnotifypro list (like what I showed you yesterday) or established products.

If you want to promote a new product, then pick one NOW.

If you want to promote an established product, then pick one NOW!

Do it NOW, really, so when you read my next lesson you can follow
with us.

Next time, you will learn if it is better to promote what you have
selected via Pay Per Click or via Free Traffic.

You're on the way to make some profits.


If there is something that is not clear, don't forget that I'm just
an email away.


Sincerely,
Vita Vee

This idea of picking "the right" niche to spend time on seems to be at the heart of things for me. I just got hold of a free trial of Chris Carpenter's Google cash detective software...and it seems to do a great job of finding niches that people are already making consistent monies from...and it never ends...there are an infinite number of niches...I have just got to get over my "overwhelm"...and start somewhere...Now...

[Vita_Vee]

(06-17-2009 09:21 AM)mickeywest Wrote:  This idea of picking "the right" niche to spend time on seems to be at the heart of things for me. I just got hold of a free trial of Chris Carpenter's Google cash detective software...and it seems to do a great job of finding niches that people are already making consistent monies from...and it never ends...there are an infinite number of niches...I have just got to get over my "overwhelm"...and start somewhere...Now...

If you start Now, then don't be afraid of picking the wrong niche.
I have found that often this was the cause for not picking any niche at all.

Vita Vee

[lyka]

i was new to this internet marketing too and is trying to established my self here..for me i am interested more on the online employment/home business thing like data entry and the likes( i have an account in click bank) since its cheaper i guess compare to others..

[dsmith39]

Hi Vita,

Thanks for the info. I have subscribed to your 'Don't be a Compulsive Buyer' as I think that's the subscription the above came from. Correct me if I'm wrong please. Merci

[chilty]

(06-17-2009 04:41 AM)dsmith39 Wrote:  What criteria and method do you use to select a niche or products to promote. It's hard to know a head of time which products to pick that will be profitable and remain popular without becoming saturated quickly.

I've used cbengine.com to find niche products. FYI

[browsaweb]

That is one heck of an email VV ... pretty awesome, I like it

[Vita_Vee]

(06-19-2009 05:00 AM)lyka Wrote:  i was new to this internet marketing too and is trying to established my self here..for me i am interested more on the online employment/home business thing like data entry and the likes( i have an account in click bank) since its cheaper i guess compare to others..

Actually I think the most inexpensive way to make money only is to do article marketing.

But it's a huge topic, much wider than it appears and there are a lot of things to learn to make it work.

[Vita_Vee]

(06-19-2009 05:41 AM)dsmith39 Wrote:  Hi Vita,

Thanks for the info. I have subscribed to your 'Don't be a Compulsive Buyer' as I think that's the subscription the above came from. Correct me if I'm wrong please. Merci

Hi DSmith,

You're welcome. Yes this email comes from this 'Compulsive Buyer' list, on the top right of my euserreviews blog.

Hope you will like my lessons there

Vita Vee

[Vita_Vee]

(06-20-2009 05:57 AM)browsaweb Wrote:  That is one heck of an email VV ... pretty awesome, I like it

Thanks! Don't hesitate to subscribe to the list then to read the other lessons

[drakey]

Probably the best resource for finding a good clickbank product to promote is http://www.cbengine.com/popular-clickban...port=paf-2

It gives you a list of the top performing products on clickbank by gravity. This is also a good place to see what niches are popular by the related products that are in the top.

[progress]

A competitive niche is a good thing IMO. Lots of buyers, lots of money. Weight loss = good, Diabetes = good, Dating = good, Dog Training = good.

I hear it all the time. Its so competitive. Yes true, but its also lucrative and if you play your cards right you will often have a much higher chance of making money. This is the route I took.

Also you may wish to checkout Micro Niche Finder its a great piece of software for finding small niches within niches. Good for the long tail. I use this extensively to find profitable niches and out of at least 20 niches that I have gone into from using Micro Niche Formula, only 4 have been unprofitable.

[Vita_Vee]

(07-03-2009 03:43 AM)progress Wrote:  A competitive niche is a good thing IMO. Lots of buyers, lots of money. Weight loss = good, Diabetes = good, Dating = good, Dog Training = good.

I hear it all the time. Its so competitive. Yes true, but its also lucrative and if you play your cards right you will often have a much higher chance of making money. This is the route I took.

Also you may wish to checkout Micro Niche Finder its a great piece of software for finding small niches within niches. Good for the long tail. I use this extensively to find profitable niches and out of at least 20 niches that I have gone into from using Micro Niche Formula, only 4 have been unprofitable.

It seems that many people are using this Micro Niche Finder software and recommend it. It seems to work pretty well.

How much time do you need approximately to find a good niche with the help of this tool?

Vita Vee

[Lloydh6494]

Hi Vita
What do you think of PPC Bully vs GCD I know you have GCD but have you compared it to PPC Bully? I think they have just opened up again for another 58 people??

[anna]

Your experience versus these people's experiences will be different. They might know how to do their PPC. They might've fine-tuned their PPC. Their industry is different. If you advertise for rhinestone jewelry, your conversion is going to be different from advertising for refrigerators. You can't rely on other people's experience to gauge your campaign.

That said, you should focus on Google AdWords. Why? Yahoo's new system, Panama, is all kinds of FUBAR. The ROI is not there.

Google AdWords provides better return on investment (ROI). You should focus putting your budget into Google AdWords only - best bang for you search advertising buck.

Do LOTS of keyword research carefully. Also, don't think you need to have #1 position for your PPC. That's a sure way to burn your budget. If you are on a budget, shoot for lower ad position, but let your budget get drawn out longer. And of course, make sure you are meticulous on your Ad titles and Ad copy - as well as landing pages.

[Vita_Vee]

(07-07-2009 05:41 AM)Lloydh6494 Wrote:  Hi Vita
What do you think of PPC Bully vs GCD I know you have GCD but have you compared it to PPC Bully? I think they have just opened up again for another 58 people??

Hi Lloyd

I strongly suggest you keep far away from PPC Bully.
I have seen evidence that they lied during their prelaunch videos.

I don't know if you remember, they recorded a video where they showed how in a few minutes they spied on a fatloss4idiots affiliate campaign, then cloned this campaign and made a sale in less than 1 hour.

This very first video they showed us during the prelaunch phase is pure lies.
I don't trust those people because if they can't use their software themselves to make 1 single sale and have to cheat to sell it then it tells long about the software itself.

Of course I'm not saying this lightly, I have proof.

In the so called video, they created their campaign and had a tracking id in their affiliate link, I mean at the end of the affilate link they had &tid={trackingid} or something similar.

But when they showed us the clickbank report, the TID field was EMPTY!

This means that the sale didn't come from their adwords campaign, if it did, then the TID field would not have been empty.

The only way this TID is empty is that they bought the program themselves through their affiliate link without even clicking on their own ad.

Vita Vee

[progress]

They could have also bought a copy of Fatloss4Idiots themselves so the sale would show up in their CB account. Way overpriced. Forget it!

[Lloydh6494]

(07-07-2009 11:43 AM)vitavee Wrote:  

(07-07-2009 05:41 AM)Lloydh6494 Wrote:  Hi Vita
What do you think of PPC Bully vs GCD I know you have GCD but have you compared it to PPC Bully? I think they have just opened up again for another 58 people??

Hi Lloyd

I strongly suggest you keep far away from PPC Bully.
I have seen evidence that they lied during their prelaunch videos.

I don't know if you remember, they recorded a video where they showed how in a few minutes they spied on a fatloss4idiots affiliate campaign, then cloned this campaign and made a sale in less than 1 hour.

This very first video they showed us during the prelaunch phase is pure lies.
I don't trust those people because if they can't use their software themselves to make 1 single sale and have to cheat to sell it then it tells long about the software itself.

Of course I'm not saying this lightly, I have proof.

In the so called video, they created their campaign and had a tracking id in their affiliate link, I mean at the end of the affilate link they had &tid={trackingid} or something similar.

But when they showed us the clickbank report, the TID field was EMPTY!

This means that the sale didn't come from their adwords campaign, if it did, then the TID field would not have been empty.

The only way this TID is empty is that they bought the program themselves through their affiliate link without even clicking on their own ad.

Vita Vee

Thanks Vita
What made me laugh was they just brought out a video coaching program to go with it and its an extra $997 Seriously though can anything be done to stop these guys spreading lies? I didnt realise until you just pointed that out because I think a lot of people would have been taken in by that video.
It would be interesting to see thier refund rates?

[Vita_Vee]

(07-08-2009 02:59 AM)Lloydh6494 Wrote:  

(07-07-2009 11:43 AM)vitavee Wrote:  

(07-07-2009 05:41 AM)Lloydh6494 Wrote:  Hi Vita
What do you think of PPC Bully vs GCD I know you have GCD but have you compared it to PPC Bully? I think they have just opened up again for another 58 people??

Hi Lloyd

I strongly suggest you keep far away from PPC Bully.
I have seen evidence that they lied during their prelaunch videos.

I don't know if you remember, they recorded a video where they showed how in a few minutes they spied on a fatloss4idiots affiliate campaign, then cloned this campaign and made a sale in less than 1 hour.

This very first video they showed us during the prelaunch phase is pure lies.
I don't trust those people because if they can't use their software themselves to make 1 single sale and have to cheat to sell it then it tells long about the software itself.

Of course I'm not saying this lightly, I have proof.

In the so called video, they created their campaign and had a tracking id in their affiliate link, I mean at the end of the affilate link they had &tid={trackingid} or something similar.

But when they showed us the clickbank report, the TID field was EMPTY!

This means that the sale didn't come from their adwords campaign, if it did, then the TID field would not have been empty.

The only way this TID is empty is that they bought the program themselves through their affiliate link without even clicking on their own ad.

Vita Vee

Thanks Vita
What made me laugh was they just brought out a video coaching program to go with it and its an extra $997 Seriously though can anything be done to stop these guys spreading lies? I didnt realise until you just pointed that out because I think a lot of people would have been taken in by that video.
It would be interesting to see thier refund rates?

You're welcome Lloyd,
In fact we could do something to stop them.

We could register a domain name called ppcbullyscam.com or something similar.

Show some screenshots of what I wrote above taken directly from their video and use my SEO strategy to bring this page to the #1 spot of google for the keyword phrase ppc bully

Then anyone searching for information about this product would see this.

But I don't know if this video is still available somewhere... I think it was only available during the prelaunch phase...

Vita Vee