Do you assume, as many people do, that being an internet marketer means that you are part of a multi-level marketing type company? Calling leads to build your down line, who then have to recruit others? Trying to make thousands of dollars while you sleep? If you get your ideas from what you might have heard on TV or from an e-mail ad trying to sell you something, you probably have a distorted view. The final objective of all internet marketing is to have an online business that brings in money. You can do this using a wide variety of techniques and business models. It's considered a good idea, in fact, to use more than one method to make money; this way you always have a back-up plan in place if one thing doesn't work.