Most people think that they can make money on the internet with little experience. They quickly change their mind about this misconception once they find out the work that is involved and that making money online is not a push-button process. Internet marketing is not as simple as many people believe it is. Advertisers telling you that you can make money online with minimum effort is why most people believe this misinformation. After the 'get-rich-quick' learns that success online takes dedication and specialized knowledge they quickly become disenchanted with internet marketing. You need to treat internet marketing like any other business - hard work brings in money. It's all about the fundamentals.