Do you think, like some people, that internet marketing is just another name for multi-level marketing? Recruiting people under you? Making lots of money without working? It's not quite as simple as some sales letters or ads you may have seen imply. The most basic definition of an internet marketer is someone who runs a business online that is designed to make money. Making money online is possible using many different systems and approaches. In fact, most successful internet marketers have several types of businesses going on at the same time.