Most people think that they can make money on the internet with little experience. They quickly change their mind about this misconception once they find out the work that is involved and that making money online is not a push-button process. They come to internet marketing believing that it is going to be easy money. This belief was created by advertisers who appeal to you emotionally in order to get you pay for their product and courses. This is why so many new internet marketers give up - they realize that truly making money online takes a lot of work. It is very simple to excel at internet marketing – find something that works and then work hard at it. Slacking off costs money.