Anyone can say that they are going to make money online. After a while they find out that it takes hard work and specialized knowledge to make money online. Internet marketing is not as simple as many people believe it is. Advertisers telling you that you can make money online with minimum effort is why most people believe this misinformation. Internet marketing requires a special skill-set and the self-discipline it takes to work for yourself: most people quit when they find this out. You need to treat internet marketing like any other business - hard work brings in money. It's all about the fundamentals.