It is a popular belief that you can get started with internet marketing and make money right away. Well that's what many people think. They quickly change their mind about this misconception once they find out the work that is involved and that making money online is not a push-button process. Internet marketing, for many people, is looked at as a easy way to make a lot money. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' Once they figure out how much work is actually involved they quit internet marketing. You need to treat internet marketing like any other business - hard work brings in money. You must stay productive in order to reap the reward.