It is a popular belief that you can get started with internet marketing and make money right away. Well that's what many people think. But actually making money online can be very hard. Internet marketing is not as simple as many people believe it is. This belief was created by advertisers who appeal to you emotionally in order to get you pay for their product and courses. This is why so many new internet marketers give up - they realize that truly making money online takes a lot of work. It is very simple to excel at internet marketing – find something that works and then work hard at it. It's all about the fundamentals.