Deciding to make money online is easy and interest many people. They soon realize that this is not the case and that to make money online work is required. Internet marketing, for many people, is looked at as a easy way to make a lot money. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' This is why so many new internet marketers give up - they realize that truly making money online takes a lot of work. You need to treat internet marketing like any other business - hard work brings in money. It's all about the fundamentals.