It is a popular belief that you can get started with internet marketing and make money right away. Well that's what many people think. They quickly change their mind about this misconception once they find out the work that is involved and that making money online is not a push-button process. Most people get into internet marketing because they think it will be easy. This way of thinking comes from the internet marketers who portray it as being an easy way of making tons of money. Internet marketing requires a special skill-set and the self-discipline it takes to work for yourself: most people quit when they find this out. It is very simple to excel at internet marketing – find something that works and then work hard at it. Slacking off costs money.