It is a popular belief that you can get started with internet marketing and make money right away. Well that's what many people think. After a while they find out that it takes hard work and specialized knowledge to make money online. Internet marketing is not as simple as many people believe it is. This way of thinking comes from the internet marketers who portray it as being an easy way of making tons of money. Internet marketing requires a special skill-set and the self-discipline it takes to work for yourself: most people quit when they find this out. You need to treat internet marketing like any other business - hard work brings in money. It's all about the fundamentals.