It is a popular belief that you can get started with internet marketing and make money right away. Well that's what many people think. They soon realize that this is not the case and that to make money online work is required. Internet marketing is not as simple as many people believe it is. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' Internet marketing requires a special skill-set and the self-discipline it takes to work for yourself: most people quit when they find this out. There are no secrets to succeeding at internet marketing; the only secret is to stay persistent at something that is proven to work. It's all about the fundamentals.