Anyone can say that they are going to make money online. After a while they find out that it takes hard work and specialized knowledge to make money online. Most people get into internet marketing because they think it will be easy. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' After the 'get-rich-quick' learns that success online takes dedication and specialized knowledge they quickly become disenchanted with internet marketing. There are no secrets to succeeding at internet marketing; the only secret is to stay persistent at something that is proven to work. You must stay productive in order to reap the reward.