Do you think, like some people, that internet marketing is just another name for multi-level marketing? Recruiting people under you? Making lots of money without working? It does require a little more work and planning than some TV commercials or internet ads will tell you. The most basic definition of an internet marketer is someone who runs a business online that is designed to make money. Making money online is possible using many different systems and approaches. It's considered a good idea, in fact, to use more than one method to make money; this way you always have a back-up plan in place if one thing doesn't work.