Anyone can say that they are going to make money online. They quickly change their mind about this misconception once they find out the work that is involved and that making money online is not a push-button process. They come to internet marketing believing that it is going to be easy money. There are so many advertisements online and offline that promise 'you can make millions without doing any work at all!' After the 'get-rich-quick' learns that success online takes dedication and specialized knowledge they quickly become disenchanted with internet marketing. It is very simple to excel at internet marketing – find something that works and then work hard at it. You must stay productive in order to reap the reward.